When Josh Palmer was a young boy growing up in Elmira, New York, he was a natural athlete—playing football, basketball, and baseball with passion and determination. He was a standout athlete at Southside High School, where he was not only a talented player but also a role model for his peers. His basketball coach and lifelong mentor, Bill Limoncelli, remembers him as a dedicated and fierce competitor—one who thrived on teamwork, confidence, and leadership.
Palmer’s athletic journey was marked by a love for sports and a desire to excel in all areas. In football, he played as a defensive back, running back, and punt returner, earning recognition as Southside’s Defensive Player of the Year his senior season. He was a key contributor to the team, earning All-Section and All-Twin Tiers honors. His basketball skills also shone—helping Southside win the STC championship in his senior year—and in baseball, he was a talented player, demonstrating his versatility and love for competition.
Like many young athletes, Palmer dreamed of a future in college athletics, pushing himself to be the best he could be. His football coach, Ron Norman, recalls how Palmer’s dedication and leadership made him a favorite among teammates and coaches alike. Palmer’s ability to excel in multiple sports exemplified his work ethic and desire to succeed. Josh would go on to play football at Alfred University.
Palmer’s promising collegiate football career was suddenly interrupted in March 1999. After his freshman season at Alfred University, Josh began to experience persistent fatigue, night sweats, and unexplained weight loss that began to trouble him. Concerned, his mother, Mary, took him for testing, which led to a shocking diagnosis: late-stage Hodgkin’s disease—a rare form of cancer that attacks the lymphatic system, part of the body's immune defenses. The diagnosis was a shock to everyone who knew him.
He recalls sitting in a hospital waiting room, watching a basketball game, when the doctor called his name. That moment forever changed his life. His doctor, Dr. Rose Byland, found a mass the size of a miniature football in his chest—“it was at least two-thirds the circumference of the chest wall,” she said. His initial reaction was disbelief—an athlete in peak physical condition, suddenly facing a life-threatening diagnosis of late-term Hodgkin’s lymphoma.
Palmer admits that he doubted his ability to recover in those early days. "I remember sitting there, not knowing how many days I had left," he said. "I was scared to death, but I also refused to give up." His mother, Mary, and father, Jim, offered unwavering support, and his mentor and basketball coach from Southside, Bill Limoncelli, visited him in the hospital, reinforcing his strength and resilience.
Palmer’s treatment was intense. He endured months of chemotherapy and radiation therapy that left him physically drained and emotionally exhausted. He lost more than 50 pounds, dropping from a healthy weight to a skeletal 119 pounds at his lowest point. Night after night, he shivered under blankets, battling chills caused by the radiation treatment, which also ravaged his taste buds, leaving him with a metallic taste and a diminished appetite.
Despite the physical toll, Palmer refused to surrender. His love for sports and his desire to return to the field became a driving force. While undergoing treatment, he continued his education, completing his freshman year at Alfred University and earning all his credits despite the challenges. His focus remained on recovery, with the hope of returning to the game he loved.
While Palmer was fighting his own battle, he noticed a significant gap in support for young cancer victims in his region. Most support groups catered to older adults, leaving young adults like himself feeling isolated. Motivated by this realization—and with the help of his family, coaches, and community—he started the Josh Palmer Support Group for young adults living with cancer.
Initially, the group had just three members. Over time, it grew to include 10 to 12 young people, many of whom shared similar experiences. Palmer would meet with these individuals, providing comfort, advice, and hope. He often reflected on how impactful it was to connect with others who understood exactly what he was going through.
Palmer also recognized the importance of community awareness. He learned that at Southside High School alone, over 40 students had been diagnosed with cancer since 1979, including 13 in the last three years. Inspired by his own journey, he and his parents, Jim and Mary Palmer, alongside Coach Bill Limoncelli, launched the Josh Palmer Fund, designed to raise money for local cancer causes and to support patients and their families.
The Josh Palmer Fund quickly became a vital resource for the region. Its annual events—such as the JP Fund basketball tournament, golf tournament, the 100-inning baseball game started by legendary coach and family friend Jeff Limoncelli, and the Pigskin Classic at Mansfield University, started by Sports Information Director Steve McCloskey, Head Coach Joe Gilbert, and Assistant Coach Mike Cerasuolo —raised funds to help local families cope with the financial burdens of cancer treatment. Over the years, the fund has raised nearly $2 million in direct assistance.
Palmer’s story and leadership garnered recognition far beyond the Twin Tiers. He was featured in USA TODAYand other national outlets, inspiring countless others with his resilience and commitment to community service. His message was clear: “You can go to hell and back, but you can also come back stronger.”
Despite the severity of his illness, Palmer’s determination to reclaim his life never waned. In 2000, he was declared cancer-free. His return to football was a triumphant moment—not just for him, but for everyone who believed in his resilience. He earned a spot on the Division II Mansfield University football team, playing as a defensive back in the Pennsylvania State Athletic Conference (PSAC). There, he helped rebuild the program under Head Coach Joe Gilbert and reunited with his former assistant coach from Alfred—Mike Cerasuolo—an unwavering supporter throughout his battle with cancer, whom Gilbert had just hired as offensive coordinator.
His teammates and coaches saw in him the true meaning of perseverance. Coach Joe Gilbert, who had just started at Mansfield, was moved by Palmer’s story and spirit. Palmer’s mental toughness and resilience inspired the entire team, and he was selected as a team captain.
In addition to his athletic accomplishments, Palmer achieved a major personal milestone—graduating from Mansfield University in 2002 with high honors, earning a degree in secondary education. His graduation was a celebration of resilience, hope, and the power of community support. After graduating, Josh began his career as a high school history teacher and coach. He stayed at Mansfield University with the football program as an assistant under then-Head Coach Chris Woods. Later, he coached football at Elmira Notre Dame under Coach Mike D’Aloisio, and then returned to Southside High School as an assistant coach for varsity football and head coach for JV basketball. In 2004, he took over as varsity head basketball coach at Southside, succeeding his legendary high school coach, mentor, and hero, Hall of Fame coach Bill Limoncelli.
Today, Palmer is not only a successful businessman—serving as President and Managing Partner at Swan Morss Insurance, part of The Dunn Group—but also a passionate community advocate. He serves on multiple boards, including the Elmira City School District Board and the Chemung County Sports Hall of Fame. He remains deeply involved in fundr
Today, Palmer is not only a successful businessman—serving as President and Managing Partner at Swan Morss Insurance, part of The Dunn Group—but also a passionate community advocate. He serves on multiple boards, including the Elmira City School District Board and the Chemung County Sports Hall of Fame. He remains deeply involved in fundraising efforts, speaking engagements, and supporting local youth and cancer initiatives. Palmer resides in Elmira, New York, with his wife Kelly—who is principal at Pine City Elementary School—and their three boys: Michael, Luke, and Logan.
Palmer’s inspiring journey has earned him numerous awards, including the prestigious Ernie Davis Courage Award, the American Cancer Society Volunteer of the Year, and induction into both the Chemung County Athletic Hall of Fame and the Elmira City School District Athletic Hall of Fame. Additionally, on December 28, 2024, Senator Tom O’Mar
Palmer’s inspiring journey has earned him numerous awards, including the prestigious Ernie Davis Courage Award, the American Cancer Society Volunteer of the Year, and induction into both the Chemung County Athletic Hall of Fame and the Elmira City School District Athletic Hall of Fame. Additionally, on December 28, 2024, Senator Tom O’Mara and City of Elmira Mayor Dan Mandell declared December 28th as “Josh Palmer Day” in the City of Elmira. His story exemplifies how adversity can be transformed into a force for good.
Palmer’s story stands as a powerful testament to the transformative power of hope, community, and resilience. From a gifted young athlete excelling in football, basketball, and baseball, to a cancer survivor and unwavering advocate, his journey proves that even in our darkest hours, hope can illuminate the path to a brighter future. Today
Palmer’s story stands as a powerful testament to the transformative power of hope, community, and resilience. From a gifted young athlete excelling in football, basketball, and baseball, to a cancer survivor and unwavering advocate, his journey proves that even in our darkest hours, hope can illuminate the path to a brighter future. Today, the very same waiting room at Falck Cancer Center where he once sat in uncertainty is now named in honor of the Josh Palmer Fund—an enduring symbol of the compassion, dedication, and hope that have brought strength, comfort, and healing to countless others in need.
His message remains simple but profound: “Until no one on Earth has cancer, the Josh Palmer Fund will be there.” His life continues to inspire countless individuals, reminding us all that strength, compassion, and community can overcome even the most daunting challenges.
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